Rackspace began trading 11 days ago as of this writing …my analysis.
At HostingCon, during one of the panels the speaker brought up the Rackspace IPO, he bet the strike price would be $14 – sounds good to me – Another panel member piped in confidently “I bet it’s $12” – sounds good to me.
We all enjoy the water cooler, on stage you have to say something memorable. Now we know that Rackspace is trading around $10 - about a 20% drop from the IPO day. The sky is falling. Regardless of the first few baby steps Rackspace is still a good company, still good price and was a good deal. Unless you actually bought at the IPO price (sorry by the say) you don’t care.
One of my clients called, he had reviewed the Rackspace IPO. He told me that Rackspace sold for 4plus X 2007 revenues; this is a valuation – sounds good to me.
Actually my client fully recognizes the Rackspace value does not apply to his company. Even though the product lines are almost identical, how do you compare a $6 million firm with Rackspace at $500 million? Don’t spend too much time doing this exercise.
One of the articles I reviewed for this in-depth analysis wondered why Rackspace went public in this down market. It stated Rackspace has some great investors like Norwest Venture Partners and Sequoia Capital suggesting they should have advised otherwise – I guess they let Rackspace down.
That’s not the venture capital groups’ job. Their job is to take risk and obtain reward. The Investors cashed out, nothing wrong with that. You can’t stay in forever. They took a bet on Rackspace management and vice-versa.
Should not the underwriters (Goldman, Sachs, Credit Suisse et al) advised Rackspace management to hold off the IPO in this down market? Ethics battle – Aristotle vs. Kierkegaard
I can see the meeting now..."...markets off a bit – of yes Rackspace, should we consider moving back…"
Did you know that most of the underwriter’s fees come from pushing that $1 billion in stock out the back door?
This is now history. All motivations have subsided. It was a good deal as all parties, including the new shareholders who got what they bargained for.
More about Tom:
NCC - the Hosting Business Broker
Rackspace began trading 11 days ago as of this writing …my analysis.
At HostingCon, during one of the panels the speaker brought up the Rackspace IPO, he bet the strike price would be $14 – sounds good to me – Another panel member piped in confidently “I bet it’s $12” – sounds good to me.
We all enjoy the water cooler, on stage you have to say something memorable. Now we know that Rackspace is trading around $10 - about a 20% drop from the IPO day. The sky is falling. Regardless of the first few baby steps Rackspace is still a good company, still good price and was a good deal. Unless you actually bought at the IPO price (sorry by the say) you don’t care.
One of my clients called, he had reviewed the Rackspace IPO. He told me that Rackspace sold for 4plus X 2007 revenues; this is a valuation – sounds good to me.
Actually my client fully recognizes the Rackspace value does not apply to his company. Even though the product lines are almost identical, how do you compare a $6 million firm with Rackspace at $500 million? Don’t spend too much time doing this exercise.
One of the articles I reviewed for this in-depth analysis wondered why Rackspace went public in this down market. It stated Rackspace has some great investors like Norwest Venture Partners and Sequoia Capital suggesting they should have advised otherwise – I guess they let Rackspace down.
That’s not the venture capital groups’ job. Their job is to take risk and obtain reward. The Investors cashed out, nothing wrong with that. You can’t stay in forever. They took a bet on Rackspace management and vice-versa.
Should not the underwriters (Goldman, Sachs, Credit Suisse et al) advised Rackspace management to hold off the IPO in this down market? Ethics battle – Aristotle vs. Kierkegaard
I can see the meeting now..."...markets off a bit – of yes Rackspace, should we consider moving back…"
Did you know that most of the underwriter’s fees come from pushing that $1 billion in stock out the back door?
This is now history. All motivations have subsided. It was a good deal as all parties, including the new shareholders who got what they bargained for.
More about Tom:
NCC - the Hosting Business Broker
In the weeks leading to what is considered the web hosting industry's largest event, the WHIR reported that iNET Interactive, a social media company that owns the popular web hosting community Web Hosting Talk among other web properties, rather unexpectedly announced that it had acquired the HostingCon conference and trade show from Interjuncture.
Although the "feel" of conference remained relatively unaltered this year there were several iNET folks running around the event to answer questions about the recent acquisition and to gather information on what they could keep the same next year and what they should consider changing.
We sat down with Troy Augustine, the CEO of iNET Interactive, to discuss some of the motivations behind the acquisition and what we can expect to see from next year's event.
In the weeks leading to what is considered the web hosting industry's largest event, the WHIR reported that iNET Interactive, a social media company that owns the popular web hosting community Web Hosting Talk among other web properties, rather unexpectedly announced that it had acquired the HostingCon conference and trade show from Interjuncture.
Although the "feel" of conference remained relatively unaltered this year there were several iNET folks running around the event to answer questions about the recent acquisition and to gather information on what they could keep the same next year and what they should consider changing.
We sat down with Troy Augustine, the CEO of iNET Interactive, to discuss some of the motivations behind the acquisition and what we can expect to see from next year's event.
Otherwise, fasten your fun-belts!
Cisco's TechWise TV is set to "air" an episode called "Energy Efficiency in the Data Center," this Thursday, August 21 at 11:00 a.m. Eastern, which ought to be enough of a reason for a blog post.
It took a little bit of digging for me to figure out exactly what TechWise TV is, and apparently I'm a little bit behind on the subject, because it's been running since September of 2006.
It's a TV-show style web broadcast produced by Cisco and covering a range of technology topics. Most of the time it deals with Cisco products, but apparently not always.
I think I was tipped off about this particular episode because it's especially relevant to the hosting community. Anyone who reads the WHIR regularly knows we've put a lot of energy into covering green technology and its place in the data center - with our "green issue" of WHIR magazine, among other things.
Cisco is keen to get its energy efficiency message to hosting providers, which could be good news for hosting providers, depending on how effective that message is.
There's a lot of information on offer from the company regarding energy efficiency, and part of the episode is given over to a discussion of the company's efficiency assurance program, which includes planning and assessment tools for determining the efficiency of your facilities, as well as a ton of video content relating to efficient data center design. There's a lot of material on this section of the company's website, but check the "access interactive tool" link in the far right column of the page to pull up most of it.
There's a trailer for the episode hosted on YouTube. It's short, but it gives you a sense of what to expect from the episode.
In particular, the episode (I've previewed a good chunk, but haven't had time yet to watch the entire thing) discusses the fact that energy efficiency is a goal in IT operations not simply for altruistic reasons, but for the sake of its bottom-line impact. We've discussed this before - server power and cooling together make up most of the ongoing cost of operating a data center. And employing more efficient technology can reduce that cost considerably.
The program covers some key steps that data center operators can take to increase the efficiency in their businesses immediately without an overwhelming amount of investment - virtualization (in the network, in the storage area and of course on the server) being a key element in efficiency.
Overall, it's good advice, but nothing you haven't already heard if you're attuned to the problems of energy efficiency you face as data center operators. The real value in the episode has to do with some of the specific solutions (from Cisco, and from a variety of other companies) that are addressed. Might give you something to think about.
Of course, nothing is specifically for sale at this point. It's a free presentation. And along with the "live" airing next Thursday morning, there will be experts on hand answering user submitted questions via the website.
You can sign up for the session by visiting this link.
Otherwise, fasten your fun-belts!
Cisco's TechWise TV is set to "air" an episode called "Energy Efficiency in the Data Center," this Thursday, August 21 at 11:00 a.m. Eastern, which ought to be enough of a reason for a blog post.
It took a little bit of digging for me to figure out exactly what TechWise TV is, and apparently I'm a little bit behind on the subject, because it's been running since September of 2006.
It's a TV-show style web broadcast produced by Cisco and covering a range of technology topics. Most of the time it deals with Cisco products, but apparently not always.
I think I was tipped off about this particular episode because it's especially relevant to the hosting community. Anyone who reads the WHIR regularly knows we've put a lot of energy into covering green technology and its place in the data center - with our "green issue" of WHIR magazine, among other things.
Cisco is keen to get its energy efficiency message to hosting providers, which could be good news for hosting providers, depending on how effective that message is.
There's a lot of information on offer from the company regarding energy efficiency, and part of the episode is given over to a discussion of the company's efficiency assurance program, which includes planning and assessment tools for determining the efficiency of your facilities, as well as a ton of video content relating to efficient data center design. There's a lot of material on this section of the company's website, but check the "access interactive tool" link in the far right column of the page to pull up most of it.
There's a trailer for the episode hosted on YouTube. It's short, but it gives you a sense of what to expect from the episode.
In particular, the episode (I've previewed a good chunk, but haven't had time yet to watch the entire thing) discusses the fact that energy efficiency is a goal in IT operations not simply for altruistic reasons, but for the sake of its bottom-line impact. We've discussed this before - server power and cooling together make up most of the ongoing cost of operating a data center. And employing more efficient technology can reduce that cost considerably.
The program covers some key steps that data center operators can take to increase the efficiency in their businesses immediately without an overwhelming amount of investment - virtualization (in the network, in the storage area and of course on the server) being a key element in efficiency.
Overall, it's good advice, but nothing you haven't already heard if you're attuned to the problems of energy efficiency you face as data center operators. The real value in the episode has to do with some of the specific solutions (from Cisco, and from a variety of other companies) that are addressed. Might give you something to think about.
Of course, nothing is specifically for sale at this point. It's a free presentation. And along with the "live" airing next Thursday morning, there will be experts on hand answering user submitted questions via the website.
You can sign up for the session by visiting this link.
The IPO shares were distributed via a Dutch Auction mechanism – made famous by Google when it went public in 2004. The stock was issued at $12.50. From the Rackspace press release regarding the IPO: ‘’ Rackspace announced the initial public offering of 15,000,000 shares of its common stock at a price of $12.50 per share. Rackspace will offer 12,700,000 shares of its common stock in the offering and the selling stockholders will offer an additional 2,300,000 shares of common stock in the offering. Rackspace and the selling stockholders have also granted the underwriters a 30-day option to purchase up to an additional 2,250,000 shares to cover over-allotments. Rackspace's common stock will begin trading on the New York Stock Exchange under the symbol "RAX" on Friday, August 8, 2008.’’
Almost immediately after trading began, the stock price dropped around 20% and has hovered in that range ever since. As of the publication of this article, the current stock price is $10.37 yielding a market capitalization of $1.2 billion.
However, an important question remains unanswered: “Is Rackspace worth $1.2 billion?”. The current market price seems to indicated yes. Despite that, there remains the issue of future performance and earnings expectations to solidify the current market cap. A nagging thorn in the side of the company’s valuation is the Price to Earnings ratio.
At the current market price, RAX is trading at over 58 times earnings – that is, the P/E is 58.26. This is pretty high by any analysis, indicating an expectation of torrid growth in the coming quarters. However, when compared to other market leaders in the online space, Rackspace begins to look seriously overvalued – even at the 20% discount to the issuing price. For comparison:
Google – P/E = 32.75
Microsoft – P/E = 14.81
Yahoo – P/E = 27.44
Cisco – P/E = 18.75
It is possible that Rackspace justifies the current valuation and that the company will shock and surprise investors with incredible upside when they next report earnings. That’s just what Google did when it went public. However, if the first earnings reports are anything less than spectacular – it’s likely that Rackspace won’t be worth $1.2 billion anymore.
This content is provided courtesy of the managed dedicated server experts at HostMySite.com.
The IPO shares were distributed via a Dutch Auction mechanism – made famous by Google when it went public in 2004. The stock was issued at $12.50. From the Rackspace press release regarding the IPO: ‘’ Rackspace announced the initial public offering of 15,000,000 shares of its common stock at a price of $12.50 per share. Rackspace will offer 12,700,000 shares of its common stock in the offering and the selling stockholders will offer an additional 2,300,000 shares of common stock in the offering. Rackspace and the selling stockholders have also granted the underwriters a 30-day option to purchase up to an additional 2,250,000 shares to cover over-allotments. Rackspace's common stock will begin trading on the New York Stock Exchange under the symbol "RAX" on Friday, August 8, 2008.’’
Almost immediately after trading began, the stock price dropped around 20% and has hovered in that range ever since. As of the publication of this article, the current stock price is $10.37 yielding a market capitalization of $1.2 billion.
However, an important question remains unanswered: “Is Rackspace worth $1.2 billion?”. The current market price seems to indicated yes. Despite that, there remains the issue of future performance and earnings expectations to solidify the current market cap. A nagging thorn in the side of the company’s valuation is the Price to Earnings ratio.
At the current market price, RAX is trading at over 58 times earnings – that is, the P/E is 58.26. This is pretty high by any analysis, indicating an expectation of torrid growth in the coming quarters. However, when compared to other market leaders in the online space, Rackspace begins to look seriously overvalued – even at the 20% discount to the issuing price. For comparison:
Google – P/E = 32.75
Microsoft – P/E = 14.81
Yahoo – P/E = 27.44
Cisco – P/E = 18.75
It is possible that Rackspace justifies the current valuation and that the company will shock and surprise investors with incredible upside when they next report earnings. That’s just what Google did when it went public. However, if the first earnings reports are anything less than spectacular – it’s likely that Rackspace won’t be worth $1.2 billion anymore.
This content is provided courtesy of the managed dedicated server experts at HostMySite.com.
The first step in the process would be to login to your cPanel account. Once you are on the front page, then find and click the icon marked “Backup”. This will take you to the cPanel Backup screen.
The full backups are backups of your entire web site and everything in it except for MySQL databases. To generate a full back, click on the link at the top of the page that reads, “Generate/Download a Full Backup”.
To do a normal backup generation, just select from the Backup Destination drop down menu, “Home Directory”. Next, put in your e-mail address in the second box and skip over the remote settings. Click on the button that reads, “Generate Backup” and you should be e-mailed once the backup is ready to download. When it is, you can come back and get it. To download your backup, login to cPanel and click on “Backup”. From there, under full backups click on the text link the reads, “Download a home directory backup”.
To backup your MySQL databases, login to cPanel. Once you are on the front page, then find and click the icon marked “Backup”. This will take you to the cPanel Backup screen.
Near the bottom of this page, you should see a section titled, “Download a MySQL Database Backup” with your databases listed under it. Click on your database name, and then save the backup to your own computer.
Now you can do this for each cPanel account you have under your dedicated hosting server to update all of your personal backups.
]]>The site is harassing me, its owner and designer, to pander to the perceived taste of my anticipated public, and is demanding changes. It tells me this is marketing, not pandering. Either way, once I decided the site has to earn its keep, it has taken a life of its own, and wants to go places without me.
For example, my blog (blog.words2u.net). Originally a platform to vent, rant and rave, it has become politically correct (or rather, non-politically correct), because strong opinions might offend people. Now the blog is G-rated, and I have very little to say to it.
Then there is the site design. Until today, the side bar, the navigational tool common to the whole site, was equally divided between my content and PmWiki's links. Content is diffuse - tracks include walks, short car rides and long trips; points of interest include malls, parks, dining spots, and so on. Only bus routes is a tight group (note: I have recently started adding categories such as 'stores' and 'miscellaneous' to the side bar).
The home page spends valuable real estate to explain the site structure, because of its lack of intuitive segmentation and its use of Wiki links and GPS terminology (a GPS device captures tracks and points of interest). In order to be more appealing, it must relate to things that interest my presumed public.
Which leads to another question - who should the site target? Tourists? Costa Ricans? Should I try and reach a particular demographic?
To target locals, I have to use Spanish, which, considering my mastery of that beautiful language, is a bad idea. So for now, it has to be English speakers - tourists, expatriates, and educated natives. Further segmentation will have to wait till later.
So what is a tourist, visitor or foreign resident be looking for in a web site? To find out, I looked at Fodors and Lonely Planet web sites, and print guides, as well as a bunch of sites from and about Costa Rica. I am going to pay them the most sincere form of flattery by breaking up my content the same way they do.
I also plan to make more efficient use of the navigation side bar, and to use the home page to make the case for the site's uniquness, added value, and 'wiifm'.
If you look at the site now, and visit again in a few days, you will see what I mean.
The site is harassing me, its owner and designer, to pander to the perceived taste of my anticipated public, and is demanding changes. It tells me this is marketing, not pandering. Either way, once I decided the site has to earn its keep, it has taken a life of its own, and wants to go places without me.
For example, my blog (blog.words2u.net). Originally a platform to vent, rant and rave, it has become politically correct (or rather, non-politically correct), because strong opinions might offend people. Now the blog is G-rated, and I have very little to say to it.
Then there is the site design. Until today, the side bar, the navigational tool common to the whole site, was equally divided between my content and PmWiki's links. Content is diffuse - tracks include walks, short car rides and long trips; points of interest include malls, parks, dining spots, and so on. Only bus routes is a tight group (note: I have recently started adding categories such as 'stores' and 'miscellaneous' to the side bar).
The home page spends valuable real estate to explain the site structure, because of its lack of intuitive segmentation and its use of Wiki links and GPS terminology (a GPS device captures tracks and points of interest). In order to be more appealing, it must relate to things that interest my presumed public.
Which leads to another question - who should the site target? Tourists? Costa Ricans? Should I try and reach a particular demographic?
To target locals, I have to use Spanish, which, considering my mastery of that beautiful language, is a bad idea. So for now, it has to be English speakers - tourists, expatriates, and educated natives. Further segmentation will have to wait till later.
So what is a tourist, visitor or foreign resident be looking for in a web site? To find out, I looked at Fodors and Lonely Planet web sites, and print guides, as well as a bunch of sites from and about Costa Rica. I am going to pay them the most sincere form of flattery by breaking up my content the same way they do.
I also plan to make more efficient use of the navigation side bar, and to use the home page to make the case for the site's uniquness, added value, and 'wiifm'.
If you look at the site now, and visit again in a few days, you will see what I mean.
Having an association to call all our own isn't a new idea in the hosting industry, especially since we've seen various attempts at achieving this uber challenging goal in the last few years, all of which have, rather quietly, disappeared.
The last time I remember hearing about an initiative like this was in June 2006 when a gentleman by the name of Tony Holloway became one of the driving forces behind what he hoped would be the first official industry-wide association (the tentative name for it at the time was the International Providers of Internet Technologies and Hosting Association).
There seemed to be some definite interest and discussion stirred up at the HostingCon that year (yes, this was the one in Las Vegas) but after all was said and done, from what I gather, there just wasn't enough overall support from ALL the different players that would have to be on board for such an organization to effectively work. And as Liam pointed out in his blog post "earlier efforts at forming hosting associations have also been determinedly and unmistakably small-potatoes." The association has to not only be there to serve the needs of the smaller players, but of the giants in our industry as well. Of course, this all goes without saying, though.
This brings me to the present HostingCon 2008 that just passed a few weeks ago. We took a moment to have a chat with Paul Hirsch about a new initiative he and a couple of others (specifically Dan Garon, who does marketing and PR work for hosting providers and Michael Yablonowitz, CEO of Uplinkearth) have been working on to help create, what could be, our very own industry-wide association. More specifically, the Association of Internet and Hosting Service Providers.
Having an association to call all our own isn't a new idea in the hosting industry, especially since we've seen various attempts at achieving this uber challenging goal in the last few years, all of which have, rather quietly, disappeared.
The last time I remember hearing about an initiative like this was in June 2006 when a gentleman by the name of Tony Holloway became one of the driving forces behind what he hoped would be the first official industry-wide association (the tentative name for it at the time was the International Providers of Internet Technologies and Hosting Association).
There seemed to be some definite interest and discussion stirred up at the HostingCon that year (yes, this was the one in Las Vegas) but after all was said and done, from what I gather, there just wasn't enough overall support from ALL the different players that would have to be on board for such an organization to effectively work. And as Liam pointed out in his blog post "earlier efforts at forming hosting associations have also been determinedly and unmistakably small-potatoes." The association has to not only be there to serve the needs of the smaller players, but of the giants in our industry as well. Of course, this all goes without saying, though.
This brings me to the present HostingCon 2008 that just passed a few weeks ago. We took a moment to have a chat with Paul Hirsch about a new initiative he and a couple of others (specifically Dan Garon, who does marketing and PR work for hosting providers and Michael Yablonowitz, CEO of Uplinkearth) have been working on to help create, what could be, our very own industry-wide association. More specifically, the Association of Internet and Hosting Service Providers.
With that said, here are some WordPress design resources to help you get started on your dedicated server site.
Free WordPress Themes
If you are looking for quality free WordPress themes, this link from Lunarpages Web Hosting Blog is sure to do the trick. These contests have accumulated hundreds of free WP themes for you to choose from and customize to your server’s unique website look.
Free Webmaster Tools
Need to learn a bit more about SEO and keyword analysis before you are done with your WordPress website? Well check out these amazing free webmaster tools from Lunarpages, which can not only help you research keywords and check out competitor data but submit your website to the search engines as well. This is a very, very useful site to have handy.
300 Tools for Running WordPress Blogs
This is by far the biggest resource for free WordPress tools you will ever find. Check this out for helpful URLs to plugins, comment assistance, removing NOFOLLOW tags for SEO, and more.
]]>* Shorter is better! (Name.com instead of ThisIsMyName.com)
* Keep it simple
* Hyphenless trumps hyphenated (firstlast.com instead of first-middle-last.com)
* Catchy is key (Google sounds so much better than SearchEngine1)
* Words that are easily misspelled can spell doom
* Go easy on the web 2.0 slang
These tips will help you when choosing the perfect domain name for your dedicated web hosting account.
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